Cherukuri Ramoji Rao, an iconic figure in the Indian media industry, passed away on June 8, 2024, at the age of 87 in Hyderabad. Renowned for his unparalleled contributions to journalism, television, and film production, Rao’s legacy is monumental. This article delves into his life, achievements, and the indelible mark he left on the media landscape.
Early Life and Background
Birth and Family
Cherukuri Ramoji Rao was born on November 16, 1936, in Pedaparupudi, Krishna district, Andhra Pradesh. Raised in a modest family, his early life experiences profoundly shaped his future ambitions.
Education and Early Influences
Rao pursued his education with a keen interest in literature and journalism. His formative years were marked by a deep engagement with the socio-political landscape of India, which later influenced his career trajectory.
The Birth of Eenadu
Founding of Eenadu Newspaper
In 1974, Ramoji Rao founded Eenadu, a Telugu-language newspaper, which soon became the largest circulating Telugu daily. The newspaper was established with the aim of providing unbiased and comprehensive news coverage.
Growth and Expansion
Under Rao’s visionary leadership, Eenadu expanded its reach across Andhra Pradesh and Telangana, becoming a household name. The newspaper’s success can be attributed to its commitment to journalistic integrity and innovation.
ETV Network: Revolutionizing Television
Launch of ETV Network
In 1995, Rao launched the ETV Network, marking his foray into the television industry. The network initially started with a single channel but rapidly expanded to include multiple regional channels.
Expansion into Multiple Channels
ETV Network grew to encompass a wide range of channels catering to various genres, including news, entertainment, and regional content. This diversification helped ETV become one of the most influential networks in Indian television.
Ramoji Film City: A Dream Realized
Conception and Development
Ramoji Film City, established in 1991, is one of the world’s largest film production facilities. Spanning over 2000 acres, it was conceived as a one-stop destination for filmmakers.
Global Recognition and Achievements
The film city has earned international acclaim for its state-of-the-art infrastructure and comprehensive services. It has hosted numerous domestic and international film productions, cementing its status as a premier filmmaking hub.
Other Ventures of Ramoji Group
Margadarsi Chit Fund
Margadarsi Chit Fund, one of the earliest ventures of Ramoji Rao, played a crucial role in financial services, offering innovative savings solutions to the public.
Ramadevi Public School
Rao’s commitment to education is evident in the establishment of Ramadevi Public School, which provides quality education to thousands of students.
Priya Foods
Priya Foods, a subsidiary of Ramoji Group, is a well-known brand in the food industry, renowned for its diverse range of products.
Kalanjali
Kalanjali, another significant venture, focuses on promoting Indian art and crafts, providing a platform for artisans to showcase their work.
Ushakiran Movies
Ushakiran Movies, the film production arm of the group, has produced several critically acclaimed films, contributing to the growth of Telugu cinema.
Dolphin Group of Hotels
The Dolphin Group of Hotels represents Rao’s foray into the hospitality industry, offering premium accommodation services in Andhra Pradesh.
Philanthropy and Contributions
COVID-19 Pandemic Relief Efforts
During the COVID-19 pandemic in 2020, Ramoji Rao donated Rs 10 crore each to the Telangana and Andhra Pradesh Chief Ministers’ Relief Funds, demonstrating his commitment to social responsibility.
Educational and Cultural Initiatives
Rao’s philanthropic efforts extend to various educational and cultural initiatives, supporting institutions and programs that foster community development.
Awards and Honors
Padma Vibhushan
In 2016, Ramoji Rao was awarded the Padma Vibhushan, India’s second-highest civilian award, in recognition of his contributions to literature, journalism, and media.
Filmfare Awards South
Rao received four Filmfare Awards South for his outstanding contributions to Telugu cinema, underscoring his influence in the film industry.
Nandi Awards
He was also a recipient of five Nandi Awards, which honor excellence in Telugu cinema.
National Film Award
Rao’s contributions were further acknowledged with the prestigious National Film Award, highlighting his impact on Indian cinema.
Personal Life and Legacy
Family and Personal Relationships
Ramoji Rao is survived by his family, who continue to uphold his legacy in various business and philanthropic endeavors.
Lasting Impact on Media and Society
Rao’s vision and leadership transformed the media landscape in India. His legacy is evident in the thriving media enterprises he established, which continue to influence public discourse and entertainment.
Conclusion
Cherukuri Ramoji Rao’s life is a testament to the power of vision and perseverance. His contributions to media, cinema, and society at large are unparalleled. As we reflect on his legacy, it is clear that his impact will be felt for generations to come.